3G Shows: Entertaining Three Generations
Two-time Tony award-winning producer Ken Davenport recently credited Megan Ann with the idea of “3G” shows.
He goes on to speak about the 3x impact; that three generations means three different audiences.
Here are Ken’s recommendations:
Material appropriate for all generations — reduce the amount of swearing.
Create awareness of the IP — work to make it timeless.
Have characters that everyone can identify with — let them see themselves.
